EYWA: inspired by cinema, guided by nature

Where it all begins

After years spent immersed in the powerful energy of Africa, the CEO & Founder, Luca Malaspina, felt the need to create something truly good. Not just for the skin, but also for the heart. That’s how EYWA was born: a brand of natural cosmetics that enhances, rather than exploits, the bond between humans and nature.

Luca seeks beauty and harmony in every gesture. One day, while watching the film Avatar, he had a revelation: if everything in Pandora’s imaginary world is connected, why not try to do the same here? That’s how the idea of a real ecosystem took shape, built on respect, care and collaboration.

A vision you can feel

For over twenty years, Luca has been working to generate a positive impact on people, communities and the environment. EYWA is the result of this vision. Not just natural products, but a true sustainability laboratory.

Every choice is made consciously, from ultra-concentrated plant-based ingredients to minimal and eco-friendly packaging.
The goal is to offer high-performance skincare, such as natural face cream or a gentle face cleanser, without compromising the planet. Nature already gives us everything; it’s up to us to listen.

Did you know that we are a Certified B Corp?

Sustainability is a concrete action

It all started in 2016 with a small soap workshop in Burkina Faso. Even today, those natural soaps, authentic organic soap bars, are handmade by local women who have become skilled artisans.

Here, sustainability is not a label; it’s about building real relationships, trust and shared value. Every ingredient, from shea butter to coconut oil, is traceable, ethical and tells a story of land, people and care. A form of natural skincare that benefits both your skin and the communities that make it possible.

Beauty, as nature intended

At EYWA, beauty means balance between efficacy and respect, with aesthetics and substance. These formulas are clean, effective, and uncompromising. The design is essential, elegant, and consistent with what it contains.

We believe in mindful beauty that removes the unnecessary and enhances the essential. A nourishing body cream, a natural body scrub or an organic shower gel can be tools of beauty, but also of awareness.

Because true beauty doesn’t need excess; it’s the kind you feel, inside and out. It’s the glow of radiant skin, cared for with a few quality face care products.

A seed of change

Every EYWA product is more than a cosmetic; it’s a gesture, a message, a small act of change. Our path is made of ethical choices, genuine collaborations and sustainable innovation.

Because every time you choose EYWA, you choose a different vision. A brightening serum, a certified organic face cream, a natural facial cleanser; small daily rituals that speak of a more human, harmonious, and honest future.

The future we believe in