Dario Calogero and EYWA: a journey that changed everything in sustainable beauty

A handshake and a new beginning in ethical skincare

“Every encounter is a new birth.” – Octavio Paz
It all started when a mutual friend introduced Dario Calogero to Luca Malaspina. Dario was not just another investor. He was a visionary entrepreneur with a proven track record, having founded Kaleyra and taken it to the New York Stock Exchange.
When he discovered EYWA, he felt something different right away. The connection to Africa, the harmony between aesthetics and impact, and most of all, the authentic mission stood out. This was more than natural cosmetics. It was beauty with purpose—creating value for people, the planet, and the future.

Seeing the social impact in Africa firsthand

Luca invited Dario to visit Burkina Faso, and without hesitation, he agreed. For Dario, real understanding comes through direct experience.
In Africa, he met the women working at the Dinderessò soap-making cooperative, listened to their stories, and saw the craft behind each product. What he encountered was more than a workshop. It was a living ecosystem of collaboration, dignity, and sustainable impact.
That journey turned EYWA from an idea into something personal and real.

A new chapter for EYWA and conscious entrepreneurship

Returning home, Dario made a clear decision. He would join EYWA not only as an investor, but as a believer. He contributed not just financial support, but also his vision, leadership, and deep desire to build something lasting.
This marked a turning point for EYWA. Stronger governance, the addition of values-aligned investors, and the launch of a global ethical e-commerce platform followed. The brand grew steadily, without compromising its identity, rooted in ethics and sustainability.

A guiding presence for innovation with integrity

In November 2024, Dario officially joined EYWA’s Board of Directors. His role became a vital bridge between vision and execution, between innovation and consistency. Alongside Luca, Paola, and Alessandro, he ensures that every strategic move remains aligned with EYWA’s founding values.
Each step is grounded in environmental stewardship, social impact, and sustainable growth. Because EYWA is not just scaling. It is scaling with intention.

The value of conscious choices in business

With Dario on board, EYWA advances on every level. New partnerships are formed, the community around the brand expands, and its message grows stronger:
“There is another way to build a business. And it works.”
Dario continues to support this mission with curiosity and commitment, the same qualities that once led him to say yes to a transformative journey.

From one trip to a global vision for ethical beauty

 “In Africa, I saw the beginning of my path with EYWA,” Dario reflects.
That path continues, shaped by shared decisions and strategies that bring together ethics, sustainability, and beauty. A journey that began with a single trip now defines a brand dedicated to purpose-driven transformation.